State of the Creator Economy
2024
We asked 1,000 creators to share an inside look at their business and plans for the upcoming year. They told us about the easiest (and most lucrative) income streams, how the economy affects their perspectives, and even found a few surprises when it comes to their content creation choices and income ranges.
In one year, the rate of creators making short-form videos cut in half.
Female creators earning 6-figures or more
These are just a few of the female creators earning 6-figures or more. Download the full report to see more.
Bonnie Christine
Founder, Bonnie Christine
Nisha Vora
Founder, Rainbow Plant Life
XayLi Barclay
Camera Confidence Coach
Chaitra Radhakrishna
Founder, Pinkpot Studio
“I often feel very alone as a 7-figure female business owner. I literally can count on one hand the women I am in personal relationship with that have hit that milestone. I think the most important thing is for others to know, “You're not alone in this journey”.”
Abbey Ashley
Founder & CEO, The Virtual Savvy
Why are creators leaving their salaried jobs?
Economic uncertainty and layoffs may be playing a role
Creators expect to earn more...
And they’re starting to make money faster...
Through multiple income streams...